So what is the definition of an executive coach? An executive coach is someone that actually plays four roles. The first role of the coach is to be a professional development expert in a specific discipline relative to the executive being coached and who provides guidance and insight. The second role is a coach is as someone who challenges the executive's thinking as a leader. The third role is a confidant and trusted advisor, and the fourth role is an objective and independent external resource. Recently I was preparing for an executive coaching presentation to a group of business owners and senior management staff members. I had been asked to make sure I had a list of ten compelling reasons for executive coaching to pass along to the attendees. I tried to recall what I would select as the ten reasons that would relate to some of the most highly successful people I have worked with as an executive coach and/or strategic thinking business coach. Here are the ten compelling reasons that I recalled for hiring an executive coach. An executive coach will: 1. Assist and guide you in developing a clearly focused and defined vision for your business or organization. And your coach will assist you in developing your plans for success based on your values, personal strengths, background and assets. 2. Be 100% for you and be a trusted confidant. Pent up frustrations, anger, and disappointments impair good judgment. Every executive needs a special person to complain to, vent, and with whom to talk things out. With the highest level of integrity and trust from your coach, you can tell your coach things you wouldn't tell others. The executive coach is trained to understand and be non-judgmental. 3. Hold you accountable. Your coach will help you "stay on track" and moving toward the achievement of your goals and vision by having you report weekly on your accomplishments and initiatives. 4. Will help you see your blind spots and areas of vulnerability. Smart business people understand that they have blind spots and will authorize the coach with the permission and mandate to speak frankly and illuminate the executive's blind spots. 5. Provide an objective viewpoint and feedback. Your coach will not have any other "personal agenda" and will always have your best interests in mind when giving you feedback and counsel. 6. Provide an on-going collaborative partnership built on taking action and with the results of you: doing more than you would on your own(; taking yourself more seriously; creating positive momentum and consistency; taking more effective and focused actions(; and achieving a more balanced and fulfilled life. 7. Assist and help you reach a goal of improved time management and get rid of your feeling that you are wasting too much time doing certain tasks. 8. Provide guidance and direction to help you become more of a strategic thinker and to ensure that you are working "on the business" rather than just working "on the business." 9. Help you improve your oral and written communication skills, as well as your listening skills and business etiquette skills to create a most favorable personal image of you and your business. 10. Help you improve the existing culture of your company or organization. The coach works with the executive to create a desired culture for the firm, and to devise a plan to integrate all players into this enhanced culture.
|